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The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.

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Cooks needs tourists to stay longer, spend more

Tourism planners in the Cook Islands will have to start focussing on having visitors stay longer and spend more. That's the view of tourism academic Simon Milne.

Dr Milne, from Auckland University of Technology's Tourism Research Institute, has been conducting a long term assessment of the industry.

"What our survey really highlights is that the Cook Islands, moving forward, they can't just focus on building numbers rapidly, they need to actually look carefully at generating more yield per visitor and also to think carefully about how more visitors can be encouraged to spend some time in the outer islands."

Read the orginal article at Radio NZ


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