SPTO Pacific Toolkit Privacy Statement Information
Because we gather information about the visitors to the Pacific Island Tourism Toolkit (SPTO Pacific Toolkit) web site, we feel you should fully understand the terms and conditions surrounding the capture and use of that information.
Information SPTO Pacific Toolkit Gathers and Tracks
SPTO Pacific Toolkit gathers two types of information about users:
- Data that users provide through optional, voluntary registration on our site, and
- Aggregated tracking information derived mainly by totalling page views throughout our sites.
Such information enables us to better tailor our content to readers' needs and help our members better understand the demographics of our audience.
SPTO Pacific Toolkit does not provide any of our visitor registration information to any other third parties under any circumstances.
SPTO Pacific Toolkit offers free electronic newsletters to users. SPTO Pacific Toolkit gathers the e-mail addresses of users who voluntarily subscribe. Subscribers may remove themselves from any mailing list by following the instructions contained in every newsletter.
SPTO Pacific Toolkit tracks user traffic patterns throughout the SPTO Pacific Toolkit website and this information is correlated with data about individual users. Overall usage statistics, according to a user's domain name, browser type and MIME type are determined by reading this information from the browser string (information which is contained in every user's browser). SPTO Pacific Toolkit also tracks and catalogues the search terms that customers enter into our search tools, but this tracking is never associated with individual users.
Use of Infomation
SPTO Pacific Toolkit uses information that users voluntarily provide in order to send out electronic newsletters and other occasional notifications / marketing messages. We send out newsletters to subscribers on a regular schedule and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. SPTO Pacific Toolkit never shares newsletter mailing lists with any third parties, including members or partners.
We use tracking information to determine which areas of our sites users like and do not like based on traffic to those areas. SPTO Pacific Toolkit does not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for our users.
We track search terms entered in our search function as one of many measures of what interests our users. But we do not track which terms a particular user enters.
SPTO Pacific Toolkit creates aggregrate reports on user demographics and traffic patterns for members and partners. This allows our members to understand how well our site is performing in terms of promoting their products, services and destinations. SPTO Pacific Toolkit never shares individual personal information with anyone, so a member will never know that a specific user clicked their advertisement.
SPTO Pacific Toolkit uses the above information to tailor our content to suit your needs and help our members better understand our audience demographics. We do not share information about individual users with any third party.
SPTO Pacific Toolkit gives users options wherever necessary and practical, such choices include:
- Opting which content to receive in a newsletter
- Opting whether to receive information in addition to the newsletter to which a user is subscribing.
Users may unsubscribe to any of our electronic newsletters at any time by following the instructions contained at the end of each newsletter.
How To Contact Us
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