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Why you should have a website and why it should be linked to others? (Case Study)
Like a lot of today’s travellers, Peter Simpson relies on the Internet to save money on airfares, hotel rooms and rental cars. Sometimes he goes directly to the website of the business he will deal with, sometimes through a destination ‘portal’, and other times he works through a virtual travel agent.


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"Marketing has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." - Jay Conrad Levinson

Are you still wondering whether or not your tourism business needs a marketing plan? Let us start by telling you that 'hit and miss' approaches usually…miss!

It is difficult for your business to be successful in the tourism industry without a well-considered marketing (and sales) approach — that's what brings the dollars in the door. You've got to let people know about all the wonderful things your business can provide for them and make them willing to pay for it. In return, you will be able to define who your customers are and be able to get close to them, satisfying their needs and desires.

In the end of this module you will be able to write your own marketing plan, which consists of a written strategy for selling your product or service. The marketing plan will in the end include the following chapters:

  • Developing your tourism product
  • Analysing your environment
  • Investigating the situation
  • Establish marketing strategies
  • Understanding the buying process
  • Monitoring and evaluating your marketing success

In order to help you write a useful marketing plan, we will guide you through the marketing steps in the "Starting my business" section of this module. You will be introduced to some of the concepts and strategies that are developed and used by professional marketing experts and large companies and show you how they can be adapted to help your small business succeed.

In "Growing my business" we have included a map to show you the detailed resources and links of the toolkit that will give you the level of detail needed to take stock of where you are now and look to the future.

Acknowledgement of resources

The information on this page is adapted from:

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