Don't judge each day by the harvest you reap, but by the seeds you plant.
It is likely you have thought of the best ways to promote and advertise your business and the beautiful features of its surroundings: the blue ocean, the white sandy beaches, the forests and diverse flora and fauna. However, have you ever thought about how you can help preserve these features? If these natural elements are negatively affected by pollution or changes in environmental conditions, they are no longer attractions for tourists. Tourism, more than any other industry, depends heavily on the environmental surroundings for its continuity. Even more importantly, if the environment is degraded the quality of local people is adversely affected and this can lead to dissatisfaction with tourism.
'Green tourism' is a term used to describe best environmental practice within the tourism sector. It covers issues such as business efficiency, environmental management, waste, transport, as well as topics such as social responsibility and biodiversity. 'Greening' is good for your business and your community. Travellers are increasingly concerned about their impact on the environment and are choosing tourism businesses that demonstrate responsible tourism practices. In this part of the Toolkit you will learn how your business can offer products, services and experiences that appeal to this market while enhancing your understanding of green tourism practices. Ways to increase your cost savings, gain marketing advantages by 'going green' and to increase your community's well-being are also introduced.
In order to help you implement green practices and policies in your business, we will guide you through the environmental steps in the "Starting my business" section of this module. You will be introduced to some of the concepts and strategies that are developed and will you see how you can adapted 'green tourism' practices to help your small business succeed.
In "Growing my business" we have included a map to show you the detailed resources and links of the toolkit that will give you the level of detail needed to take stock of where you are now and look to the future.
An interesting site to look at before you start with this module is the website provided by the Gros Morne Institute for Sustainable Tourism (GMIST). "Through the establishment of the Gros Morne Institute for Sustainable Tourism (GMIST), Hospitality Newfoundland and Labrador, the Atlantic Canada Opportunities Agency, Tourism Atlantic, the Canadian Tourism Commission and Parks Canada are leading the efforts of a consortium of tourism industry players in establishing a base of information respecting existing tourism training programs and courses being delivered in Canada and beyond by colleges, tourism industry associations, government agencies." Read more...
Acknowledgement of resources
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