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Getting help: Marketing resources

In this resource section you will find:

• A list of useful websites
• A list of agencies and organisations
• A list of magazines and publications


The American Marketing Association,
The AMA is one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. Go to http://www.marketingpower.com/


IABC (European Chapter)
Intl Assc. Of Business Communicators
Boulevard St Michel 15
B-1040 Brussels
Tel: 00 322 7431541  
Fax: 00 322 7431550
Website: www.iabc.com

World Marketing Development CTR
Rm 1502-4 Righteous Centre
585 Nathan Road - Mongkok
Hong Kong SAR
Tel: 00 852 2797 3036 
Fax: 00 852 2900 7393

World Marketing Organisation
Website: www.worldmarketing.org

Association of International Marketing
PO Box 70
E13 8BQ
Tel: +44 (0) 20 8986 7539

Federation of European Marketing  Research Associations
Studio 38
Wimbledon Stadium Business Centre
Riverside Road
SW17 0BA
Tel: +44 (0) 20 8879 0709

World Federation of Direct Selling Associates
29 Floral Street
Tel: +44 (0) 20 7497 1234 
Fax: +44 (0) 20 7497 3144
Website: www.dsa.org.uk


McKee, D., Wall M. and Luther V., 1997. Community Culture and Marketing Strategy as Sources of Economic Development Competitive Advantage: A Study among Rural U.S. Communities. In: Journal of Macromarketing 17 no.1: 68-87.
Study of 15 communities that experienced successful economic development in "harsh economic environments." Concept of community culture is detailed. Economic development leadership, community spirit, and pursuit of growth industry are identified as powerful predictors of development performance.

Briggs, S., 1997. Succesful tourism marketing: a practical handbook. London: Kogan Page.

Dickinson, B. and Vladimir, A., 2004. The complete 21st century travel & hospitality marketing handbook. Upper Saddle River: Pearson Prentice Hall

Crotts, J.C. and Ryan C.A., 1997. Marketing Issues in Pacific area tourism. New York: Haworth Press

Dimitroff C. and others, 1991. Developing an Effective Tourism Marketing. New Mexico State University. Develops marketing and evaluation plans for tourism by New Mexico communities and regions. However, with minor modifications, the process can be used for any organization or business.

Gahring, S. and others. Marketing Crafts And Other Products to Tourists. North Central Regional Center for Rural Development.
A report of a multi-state survey on ways to improve the marketing of a crafts and other products to tourists. Contains findings and specific suggestions. Describes four specialized tourist styles and what kinds of crafts and other products they buy when traveling. For craft producers, craft retailers, community leaders, workers in tourism and hospitality services.

Dunn, D. and Hogg D.H., 1995. Marketing the Uniqueness of Small Towns. Western Rural Development Center. 
Small towns can strengthen their local economy by identifying the town’s uniqueness and then capitalizing on it. There are seven simple techniques that help residents of a small town identify and market what is unique about their community. The story of Willcox, Arizona is one example of successful marketing.

Wigle, R., 1994. Making History Seems Tempting: Marketing an Historic Site as a Visitor Attraction. In: Journal of Travel and Tourism Marketing 3 no. 2: 95-101.
Case-specific article that focuses on Old Fort Niagara historic site in New York state. General approaches and techniques for marketing and funding are covered. Old Fort Niagara is 90% 'self-funded'.

Bloomquist, P. and Sem J., 1994. Packaging: A Tourism Marketing Tool. New Mexico State University. Also available in pdf.
In the hospitality and tourism industry, packaging is the process of combining two or more related and complementary offerings into a single-price offering. It is a popular technique used for attracting customers because packages make travel easier and more convenient.

Fesenmaier D.R., O'Leary J.T. and Uysal, M., 1996. Recent Advances in Tourism Marketing Research. New York: Hawthorne Press, 279 p.
Useful to leaders of communities that have both an established or developing tourism structure.

Shields, P.O. and Schibik, T.J., 1995. Regional Tourism Marketing: An Analogical Approach to Organizational Framework Development. In: Journal of Travel and Tourism Marketing 4 no.1: 105-113.
A practical analogical model for organizing regional tourism planning efforts. Regional networks are compared to shopping centers. Problems faced and a guide to enacting this approach included.

Rural Tourism Marketing Handbook. Western Tourism Development Associates, 2001.
A step-by-step guide to attract tourists through community promotion and marketing. Focuses on tourism as an excellent form of community economic development, the latest tourism trends and how to capitalize on them. Helps analyze community assets.

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