You are being invited by The New Zealand Tourism Research Institute (NZTRI) and the Auckland University of Technology (AUT) to participate in a survey/questionnaire aimed at exploring the role of tourism innovation in the Nelson/Marlborough/Golden Bay Region.

We are conducting surveys at this case study site – specifically the Marine Farming Association's Seafood and Aquaculture region on the South Island, New Zealand as part of the regional development agency's strategic tourism planning efforts. This region has a rich marine resource-based heritage and is using innovative practices for sustainable tourism that we are interested in documenting. We hope that you will assist us in this effort by participating in this survey and to thank you for your feedback, upon completing this survey you will given the chance to enter a draw to WIN a case of Marlborough's famous Sauvignon Blanc wine.

The survey will take approximately 20 minutes to complete.

Your participation in this research is confidential and voluntary and you are free to withdraw from the questionnaire at anytime without any adverse consequences if you so desire. All questions are optional. The survey will run from April 2009 until 31st March 2010. You may complete the survey at any point during this time.

All answers are confidential and your answers can in no way be linked to your details. By taking the survey you are giving consent to be part of this research.

Results of this research may be used in journal and conference publications. A summary of the results of this research will also be available on www.nztri.org in 2010.